Smart people have noted that the current healthcare analytics market is “hyped beyond imagination” and “filled with the Hot Air.” To a certain extent, I agree. Sky-high pitches are rampant these days, but no one person or company or even the federal government has a firm handle on what analytics can or should or will ultimately do. There are many unknowns.
But that is as it should—or rather, as it must—be.
Data analysis is, to begin with anyway, inherently wily. You can’t know in advance what you’re going to find. Trends must be unearthed, or revealed. Until then, they are unknowns. Now, you can create hypotheses. You can imagine. You can test. My point is that the front end of data analysis actually requires speculation, and healthcare is definitely at the front end.
What is big data actually going to do for hospitals? What is going to improve and how? We can’t know yet. Big data in healthcare is in its infancy; it needs nurturing before it will pay off. Still, I believe hospitals should be collecting data now so they can use it in the future. How they’ll use it remains to be seen.
Big data should not be oversold, but it should not be underestimated either. What begins as hot air can turn into innovation. What seems unimaginable one day can happen the next. Even though the big-data-in-healthcare honeymoon is over, I am still hopeful.
Special thanks to Jonathan Hasson for permission to use the image above.
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